The word placebo derives from the Latin phrase I shall please (The Merriam-Webster Dictionary, 1974). In modern clinical medicine, the placebo has become known as a pharmacologically inert treatment provided to compare/contrast with an active treatment (e.g. medication, surgery, psychotherapy, healing) in clinical trials (Harrington, 1999). However, in the broader setting of general medical practice,

Few would argue that our health care system is in need of change, but change comes very slowly and has to overcome many resistances. Intuition can facilitate changes that are healing to all levels of our health care system. Intuition and change Intuition gives birth to innovation. Innovation results in social and organizational change. Highly